Top 5 Beauty Retail Apps on Android in Oceania Q3 2021

In Q3 2021, the top beauty retail applications on the Android platform in Oceania demonstrated diverse trends in downloads and active user metrics. Below, we detail the performance of the top 5 apps based on data from Sensor Tower.

SEPHORA - Beauty Shopping saw a varied pattern in weekly downloads, starting the quarter with around 1.8K downloads and peaking at 2.8K in the week of July 19. Downloads then fluctuated, ending the quarter at approximately 2K in the final week of September. Active users also showed a similar trend, beginning with 12.5K and peaking at 14.2K in mid-July, finally settling at around 12.5K by the end of the quarter.

Adore Beauty | Shop Beauty Now experienced a significant spike in downloads at the beginning of the quarter, reaching 3.2K, but subsequently dropping to as low as 811 in mid-September. The quarter closed with a rebound to approximately 1.5K downloads.

MECCA - Beauty Shopping had a notable start with 2.5K downloads at the end of July, after which downloads saw a steep decline to around 500 in early August. The numbers remained relatively low but stable, ending the quarter at 586 downloads.

Think Dirty showed an impressive spike in weekly downloads at the beginning of July, reaching 2.2K, before dropping significantly to around 100 downloads by mid-August. Active users followed a similar pattern, peaking at 2.7K in early July and declining to approximately 500 by the end of September. Revenue for this app was modest, peaking at $49 in early July and dropping to negligible amounts by the end of the quarter.

FOREO For You maintained a steady performance in downloads, starting at 142 and ending the quarter slightly higher at 180 downloads. Active users remained relatively stable, starting the quarter with 328 and ending with 358 users.

The data for these apps, provided by Sensor Tower, highlights the dynamic nature of the beauty retail app market in Oceania. For more detailed insights, visit Sensor Tower.